Japanese confectionery brand choose Bobby’s as their UK exclusive distributor

The number one confectionery brand in Japan, Hi-Chew, will be supplied exclusively in the North London region with Bobby’s Foods selected as the ideal distributor in the UK.

Morinaga, the manufacturer behind the Hi-Chew brand, chose Bobby’s because of their unique and fantastic distribution network within the impulse/convenience channel. This is where they consider the biggest potential for the product.

Here’s a few facts about the Japanese brand:

  • Hi-Chew launched in Japan in 1975 & is the no.1 selling sweet there with 37% market share
  • The brand launched in USA in 2011 and now has sales of over $50 million with distribution in all major retailers

The unique chewy texture crosses the gap between soft sweets and chewing gum, offering a juicy, real fruit flavour delivering long lasting taste.

Bobby’s North London depot will be supplying local retailers in their region only with a fantastic in store display unit to promote the brand to consumers. At a 99p rrp, Hi-Chew is considered a premium product in the marketplace and available in three juicy fruit flavours – Strawberry, Cherry and Pineapple, with 10 packs per case.

If you have a shop in North London and would like to stock the Hi-Chew brand in your store, feel free to get in touch with our depot today.

Bobby’s Foods North London Ltd – Tel. 01442 235051